#ASSIGNMENT8 [FINAL] SENTIMEN ANALYSIS TO IMPROVE COMPANY INSIGHT WITH CUSTOMERS

Implementing Big Data for Get More Insight with Customer through Sentiment Analysis

Introduction

Nowadays, people love to use public online transportation rather than their own vehicle. The reasons are people nowadays love time efficiency, privacy, and also energy. Time goes by, people feel unsatisfied with the services that given by the company such as in Indonesia they have Gojek, Grab, and Uber as big player in public online transportation. But, they give insight with customer personally. They do not turned customers complain into advertisement to make customer feel they are heard.

How to solve problem?

                In this case, we are going to crawling word data from Twitter with keyword “@GrabID”. Because people complaining via twitter mentioned official account of Grab on @GrabID. I use orange application, because it is simple to use.

                Here is the data of @GrabID and it will become our data set.

                After we process the data, we got information like this

From the picture above, we can see there are 1462 documents with 3927 words. We can process this data into the word of bag. Like this

Conclusion

After we know the big picture of our customers complain, we can give more insight to our customer. For Grab company, they can make advertisement more efficient and give more insight to their customer. And they can describe it in their advertisement