Implementing Big Data
for Get More Insight with Customer through Sentiment Analysis
Introduction
Nowadays, people love to use public
online transportation rather than their own vehicle. The reasons are people
nowadays love time efficiency, privacy, and also energy. Time goes by, people
feel unsatisfied with the services that given by the company such as in
Indonesia they have Gojek, Grab, and Uber as big player in public online
transportation. But, they give insight with customer personally. They do not
turned customers complain into advertisement to make customer feel they are heard.
How to solve problem?
In this
case, we are going to crawling word data from Twitter with keyword “@GrabID”. Because
people complaining via twitter mentioned official account of Grab on @GrabID. I
use orange application, because it is simple to use.
Here is
the data of @GrabID and it will become our data set.
From the picture above, we can
see there are 1462 documents with 3927 words. We can process this data into the
word of bag. Like this
Conclusion
After we know the big picture of
our customers complain, we can give more insight to our customer. For Grab
company, they can make advertisement more efficient and give more insight to
their customer. And
they can describe it in their advertisement